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McDonald’s yesterday named company veteran Neil Golden as its new senior vice president and chief marketing officer.

Today we meet Karen Goldfarb, vice president of sales at Interactive Marketing Solutions Inc. She’s a pioneer in the new list world of Internet-sourced data and media.

Kalmbach Publishing Co. has released a list of 21,360 subscribers to Art
Jewelry Magazine. This title reaches jewelry makers of all levels;
hobbyists and professionals included. Most subscribers are women with a
$65,000 median income. No telemarketing is allowed. Direct mail is the
source.

According to recent comScore figures, consumers spent $531 million on online non-travel purchases on Black Friday, a 22% increase from last year’s figure.

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector

Gift cards are outpacing cash as the gift of choice when it comes to employee recognition, according to a recent survey.

Canadian consumers play the loyalty card much more often than their U.S. counterparts, according to a recent study.

Sports and entertainment agency Octagon Marketing North America has promoted three members of its senior management team.

Lake Group Media Inc. recently became list manager for the American
Indian Relief Council, an organization that works with Native Americans
who live on reservations.

InterActiveCorp, Walmart, Amazon, Target and Best Buy generated some of the heaviest online shopping traffic on Thanksgiving and “Black Friday,” based on figures released by online marketing research firms.