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Only 10% of the U.S. population can be identified as multichannel shoppers, or shoppers who regularly use more than one method to buy including online, in-store, catalog, and phone order but they are a valuable target audience for retailers, according to Experian.

In 2008 online marketers will spend $2.1 billion on affiliate marketing fees, with U.S. online affiliate marketing spending hitting $3.3 billion in 2012 according to JupiterResearch.

Safeway has named Diane M. Dietz as the company’s new executive vice president and chief marketing officer. The appointment takes effect later this month, the company said.

Grocery shoppers have a new mindset: They’re siphoning money away from milk and eggs and putting it in the gas tank. Some are listening to consumerists

People like saving money; people like cell phones. So they’ll love the two together, right? Not necessarily. Users see their cell phones as personal space

If You Use E-mail as part of your promotional campaigns, you’re probably already checking to make sure that your messages get delivered. You may also

About 20 years ago, Run-DMC stepped onto the stage at a sold-out Madison Square Garden in their signature white Adidas Shell Tops. Then, with Adidas executives

Outdoor Lighting Perspectives might be concerned that a lead-generation mailing program it started for its franchisees earlier this year was getting little

For many television viewers the digital video recorder is their very best friend. But to advertisers spending valuable budget dollars trying to reach

Direct had a full house for this year’s list roundtable. Considering all the additional responsibilities on brokers’ plates, that’s impressive. Clients’