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Consumer interest in and use of Internet coupons is growing rapidly, according to a recent analysis by Scarborough Research.

Today we meet Jill Amato, an account executive with Enertex Marketing Inc. in New York. Amato brokers lists for arts, entertainment and cultural organizations nationwide. Her niche is live theater

The rapid growth of the Internet and online services worldwide is only the beginning of a long-lived trend towards an economy built on the infrastructure of the Internet.

The average U.S. household is projected to spend $615 on back-to-school clothes and supplies this year, up from $590 last year, according to a survey by Brand Keys

Only one in every 28 e-mail messages sent to business addresses was legitimate; the rest were unsolicited, according to a new report.

There’s an old story in direct marketing circles about a single word that caused a firestorm of controversy with recipients of a direct mail travel campaign to known travelers to Germany.

The word? “Because.”

ComScore Inc. reported a 30% rise in online credit card applications from consumers with subprime (660 or lower) credit scores in the first quarter, compared to the same period last year. The market research firm also uncovered other signs of economic distress.

A new study finds that 15.6% of all U.S. mobile users accessed the Web over their cell phones in May, making this country a leader in mobile Internet use.

Cornerstone Brands Inc. picked ALC Data Management to handle its
Frontgate and Grandin Road catalog customer lists. The combined master
file has more than 1.2 million names.

Search engine advertising declined during second quarter, according to the Chicago-based market research firm Adgooroo LLC.