Search Results for: research

Data segmentation and personalization significantly increases e-mail campaign effectiveness, according to new research data findings released by Aberdeen Group.

If a recession hits, will interactive marketing be one of the first budget lines on the chopping block? That question hangs in the air over the 2008 Promo Interactive Marketing survey.

National Geographic Channel is giving its documentaries and other series a digital dimension with a branded game site it launched with RealNetworks.

Destination Analysts recently released findings that point to the fact that the Web is an important tool for leisure travelers

Internet coupon usage is growing, but consumers still prefer clipping coupons from the Sunday newspaper compared to printing them online, a recent survey found

Loews Hotels is introducing a new guest loyalty program with the same title as its prior program, but with a fresh set of features

VoteGopher relaunches VoteGopher.com, The rise of the blogosphere, Sports fans are watching online, DestinationRx

High gas and food prices are prompting some shoppers to drop their back-to-school spending, a new survey found.

: If you translate your site into other languages, you greatly increase the chance of grabbing the attention of international consumers. Learn why you need to go beyond translations and truly market in other languages

VentureDirect Worldwide has been appointed to manage 81,044 postal and
e-mail addresses of football fans for Sports Info Group. Its list
consists of paid subscribers of Pro Football Weekly