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What began for many brands as an exercise in crisis management is now part of many marketers’ business plans for 2008. Listening in is getting budgeted.

Language obviously is a distinguishing cultural characteristic for immigrants to the U.S. But in other respects they’re no different from ancestors of

Diet Coke is carrying a banner to build women’s awareness about heart disease with a fashion event and a multicity tour, coinciding with American Heart

An amazing transformation is occurring in the way that consumer brands are building direct and insightful bonds with consumers. With new technologies

Experiential marketing is premised on the notion that consumers are motivated by what they’re encountering. In a best-case scenario they might even be

This issue marks the 12th issue of Promo magazine that I’ve edited. Making it to that threshold seems as a good time as any to take stock of the publication’s

WHAT Direct Marketing Fundraisers Association MEMBERSHIP About 300 nonprofits and vendors in New York, Boston and Washington. Board members include executives

Most businesses don’t know how much they spend on printing because these costs often are bundled with other expenses or buried in departmental budgets.

Rosalie A. Bulach. has stepped down as president of Name-Finders Lists
Inc. The company’s founder, Bulach is delegating more responsibilities
as she moves closer to retirement. She will remain as CEO.

The protracted writers strike is resulting in an abundance of product placement in reality TV, and the engine isn’t slowing down anytime soon. Since November