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Richard Clayton, a researcher and security expert from Cambridge University, conducted a study that found a link between the first letters of e-mail addresses with their likelihood of receiving large amounts of spam.

Marketers are just now starting to figure out what mobile can offer them, and many have yet to test what’s possible in the realm of social networks such as Facebook

A recent survey from the Direct Marketing Association and Colloquy indicates the majority of people in various industries maintain some form of loyalty programs.

The votes are in and America has picked its top choices for the best presidential posers in Denny’s “Vote For Real” campaign

When it comes to corporate gifts, there’s nothing better than cookies as a reward or thank you.

Enter Marcelita’s Cookies, a family business that makes and distributes Hispanic gourmet cookies

NBC Sports will kick off its Sunday Night Football season with a month-long media blitz in 7-Eleven stores during September to keep its core audience focused on the relatively new network TV football franchise.

Tampico Beverages has rolled out a test campaign in Chicago in English and Spanish with outdoor billboards, mobile advertising, radio, print and guerilla sampling.

Chrysler has named Gail & Rice, a brand communications and experiential marketing agency, to provide auto show staffing and other event services. The deal includes the Chrysler, Jeep and Dodge brands.

A new report from Pew Research Center’s Internet & American Life Project shows consumers want to receive info on their own terms. And almost half of those polled said they use search engines on a typical day

It’s the same old “international growth, domestic weakness” story over and over again, and marketers need to adapt. Here’s some advice on how to recession-proof your business by seeking opportunity abroad while the U.S. economy is in the doldrums