Search Results for: research
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Spam Success Rate: 29%
What€™s the biggest problem with spam? It€™s not that people get away with it and profit from it; it€™s that an ungodly number of recipients actually open them up and act on the offers they see in those spam messages.
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Office Depot Names Newman Executive VP and CFO
Office Depot has named Mike Newman executive vice president and chief financial officer. He replaces Charles Brown, interim CFO, who will continue in his role as president, international.
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Obama Text Campaign Reached 2.9 Million: Nielsen
The Obama campaign may not have been able to come through on its promise to let supporters know the ticket’s vice presidential choice before anyone else
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NBCOlympics.com Not a Video Ad Magnet: eMarketer
Before the start of the Beijing Olympics, it was widely reported that NBC Universal intended its coverage of the games as an experiment in how audiences wanted to access video coverage
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Catalogs Still Top Channel for Merchants: Survey
Despite claims to the contrary, catalogs are still the primary medium for multi-channel merchants, according to research by the Direct Marketing Association.
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Agencies
29% of Internet Users Have Bought from Spam: Study
Twenty nine percent of Internet users have purchased goods from spam emails, according to recent research by online security company Marshal
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Agencies
Meet the Broker: Donna Vogler
Today we meet Donna Vogler, vice president of sales at Macromark Inc. Vogler works with mailers promoting financial services, health products, collectibles, business opportunities and other consumer products
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Choosing Wisely for Your Ideal CPA Network
Okay, so you’ve done your research and are interested in promoting campaigns through a CPA Network. Smart move – the right CPA network is like hiring an in-house sales team – but ten times more profitable.
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Where does my company go from here? Part 4 of 4
Running on the correct platform
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Agencies
General Growth Property Hosts ‘Votes Count’ Program
General Growth Properties is giving young teens a chance to have their say when it comes to politics as part of a mall event program running nationwide this summer
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