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When the Association of National Advertisers asked its members whether they had established in-house ad agencies, 42% said yes

The Deloitte Research Leading Index of Consumer Spending fell in August, due primarily to a continued soft housing market and a worsening labor market, the firm said last week.

Most baby boomers surfing the Web are visiting video sites, and many are interacting on social networking sites, according to a survey by the NPD Group

While Gartner recently indicated that 32.2 million smartphones were sold in the second quarter of 2008, a 15.7% increase compared to the second quarter of 2007, it showed a slower pace than what the 60% growth rate observed earlier in the year.

It looks like television advertising will become more interactive with Internet technology. Google and NBC Universal have formed an advertising, research and technology partnership. The companies will share ad revenues.

Russell J. Weiner, vice president of marketing for colas for Pepsi-Cola North America, has been named chief marketing officer and executive vice president for Domino’s Pizza

Walmart last week launched the Walmart Smart Network, a new system powered by Internet Protocol Television

Every opportunity to touch a customer is an chance to extend the relationship. Yet with all the care taken in choosing merchandise, planning catalogs and designing Web sites, e-mail campaigns often aren’t representative of the best a company offer a customer. Here are a few tips to use your e-mails to look good and sell in a positive way

This week, Meet the Broker features Michael Kertelits, a fundraising specialist. Kertelits remembers when nonprofit organizations relied on motor vehicle registration lists and telephone directories

An estimate by eMarketer suspects that there are 31 million mobile gamers in the U.S. in 2008, compared to 23 million in 2007