Search Results for: research

Kimberly-Clark Corp. has launched a cause-marketing effort tied to its Huggies Baby Wipes and Viva Paper Towels products to help fight breast cancer during October, Breast Cancer Awareness Month

BURGER KING CORP.: has teamed up with The Inventure Group, Inc. to add Onion Ring flavored snacks to its line of Burger King salted snacks

A group of attorneys general from 25 states have asked MillerCoors to scrap plans to introduce a new product in its Sparks line of caffeinated malt beverages

It may come as little surprise, but analysts are predicting a rather grim outlook for retail sales this holiday season

Here’s a fact: E-mail marketing has the highest ROI of all online traffic generation methods. With a return of $57.25 for every dollar spent, the ROI for e-mail marketing is more than 150 percent greater than that for non e-mail online marketing

A new study of user behavior on a popular child-rearing Web site suggests a real generation gap in the way mothers use the Web

Jelly Belly has crowned an Illinois man the winner of its flavor contest for his suggestion of an acai berry-flavored jellybean

Emotionally led innovation can be the perfect counterbalance partner to technology led innovation. Here are some techniques that can help an organization drastically change their creative momentum

Despite growing interest in the environmental issues consumers are generally becoming less willing to pay higher prices for so-called green products, according to the market research firm Yankelovich Inc.

Names and Addresses Inc. has this list of 115,985 History Channel Club paid members who bought books, DVDs and collectibles related to the
Civil War