Search Results for: research

An acquaintance who knew him only as a big-time art collector once asked Gene Schwartz, “Do you work for a living?” A good question, given that Gene seemed to be rich with no visible means of support. But he rarely discussed his work because these society types wouldn’t have understood.

Moroch Partners is breaking a print, broadcast and online campaign for its new client The Travel Channel.

Anheuser-Busch will add a lime-infused extension to its popular Bud Light product line this summer.

Leading interactive marketing agency appoints CTO, CFO, CMO, CCO and other senior executives

The majority of online buyers in the U.S. indicate that their online spending reduces their offline spending, according to a recent study conducted by the USC Annenberg Center for the Digital Future.

List Services Corp. has been chosen to manage lists of Latino consumers
and businesses for the Tamayo Miyares & Sherman, a multicultural direct
marketing agency.

The Direct Marketing Association’s Email Experience Council has taken over the Email Measurement Accuracy Coalition, it was announced today.

Mail volume for mortgage and home equity loans declined 30% in 2007, compared to the previous year, according to the media monitoring service Mintel Comperemedia.

Branded entertainment marketing grew 14.7% to an all-time peak of $22.3 billion in 2007 and is expected to grow by 13.9% to $25.41 billion this year, according to a report from PQ Media.

The Federal Trade Commission has filed suit against four companies and one individual, charging them with making false claims for weight loss products.