Search Results for: research

Supercuts and Extreme Pita are among the latest companies using mobile coupons to help promote their brands.

News Item: A new research system measures consumers

The American Diabetes Association has introduced a master file that
identifies buyers of book titles such as “The All-Natural Diabetes
Cookbook.”

MetaResponse Group has been chosen to serve as the list manager for S.A.
Advisory, a financial newsletter publisher and investment advisory firm.
Its list consists of 78,449 subscribers and buyers of telephone
investment advisory services. The unit of sale ranges from $80 to
$1,200.

Though instances of viruses and hacking on mobile phones are rare, there is evidence and good reason to expect these attacks to rise in the future as users become more dependent on mobile phones for access to the Web, social interaction, and entertainment.

Last week, amid the hubbub over Microsoft wanting to take out Yahoo while Yahoo looked for another date to the prom, the strike between members of the Screen Actors Guild and the studios officially ended with…

The Wm. Wrigley Co. and National Basketball Association Cares, the charitable arm of the NBA, have introduced a charitable initiative to combat child abuse.

When it comes to loyalty, consumers aren’t too willing to give up their favorite brands. But marketers who are adapting to the changing times and to consumers’ needs are finding new loyal followers.

New research from Nielsen Online suggests that marketers hoping to catch the eye of women 18 to 34 should skip the YouTube campaigns and opt instead for the Web sites of broadcast TV channels.

Credit card marketers have begun using direct mail more to connect with current cardholders than to prospect for new ones, according to a report from Mintel Comperemedia.