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Believe it or not, those pens and calendars handed out at trade shows make a lasting impression. Of the 71% of business people who received a promotional

What did you expect? There’s an economic downturn. So promotion marketers are trimming their sails, judging by Promo’s 2008 Marketer Trends Survey. Only

Let them have their National Football League sponsorships, their virtual worlds, advergames and campaigns on Twitter. When it comes to the number-one

The appeal of mobile devices for marketers is unquestionable. They’re everywhere; they’re personalized to one person and so (in theory) highly targetable;

NEW LISTS Forbes Wireless Insider Worldata offers a list of 13,587 subscribers to Forbes’ weekly e-mail newsletter for investors interested in mobile

NexCen Brands’ Marble Slab Creamery and MaggieMoo’s Ice Cream & Treatery are hoping to drive store sales with a mobile coupon program

TWENTIETH CENTURY FOX: has appointed Gary Rosenfeld to senior vice president of New Media Licensing

MetaResponse Group Inc. was selected to manage 15 October Research Corp. lists of real estate professionals, among them October Research Business
postal and e-mail master files

Chiquita Brands International, Inc. is pushing its fresh produce with a rewards program that gives consumers points for purchases they can apply toward weekly auctions or charities of their choice

It’s easy to find old magazine advertising—just go to your library. But try to find direct mail pieces from, say, 1880. Few exist. And so we welcome you to HistoryWalk, our direct marketing history page