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Market researcher Gartner Inc. is projecting that advertising revenues generated from short video clips on Web sites could reach $1.5 billion by 2012.

TRA Inc. has launched a database comprised of 370,000 households that enables advertisers to match television viewing data and actual consumer packaged goods purchases to predict future response to television commercials.

Two out of three mothers report cutting out household purchases that are not absolutely necessary, according to an online survey conducted in early October by ad agency Allen & Gerritsen.

Since Samsung Electronics America, Inc. launched its online social network for moms that’s all about doing laundry, and learning about its washers and dryers, more than 17,000 people have registered.

The total estimated direct mail volume for credit card acquisition offers reached only 1.34 billion during the third quarter, a 28% decrease from last year, according to market research firm Mintel Comperemedia.

The National Geographic cable channel is encouraging viewers to tune into its first annual “Expedition Week” programming in mid-November by rolling out an interactive Web game that lets players build their own globe-trotting avatars

In the activist spirit that permeated this presidential election, MTV screened an 11th-hour question-and-answer session with Sen. Barack Obama on air and online as part of its “Choose or Lose” sprint to the finish.

Limbo, a mobile social network, partnered with GfK Technology, a market research company, to release their Mobile Advertising Report for the third quarter of 2008 on Monday.

According to recent surveys released by Unity Marketing and Ipsos Mendelsohn, affluent households are spending less of their money on luxuries and are choosing instead to focus on improving their homes.

With the increase in Pay Per Click (PPC) marketers, many top tier keywords have become saturated with competition