Search Results for: research
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Agencies
Consumers Sound Off On Online Shopping Frustrations: Survey
Nearly one quarter of consumers said purchased items having no resemblance to their image on the Internet as their biggest online shopping frustration. A similar amount indicated the inability to speak to a customer service representative at an online store to address any purchasing questions or concerns was their top headache.
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Agencies
Courvoisier Opens Pop-Up Shop with Clothing Brand
Courvoisier and lifestyle clothing brand Lifted Research Group will debut a number of pop-up shops in five U.S. cities capitalizing on a partnership that began last fall.
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Focus Worldwide Forms Alliance with Latin Lists
Focus Worldwide, the new international division of Focus USA, has entered a strategic alliance with Latin Lists, of Caracas, Venezuela. It is the first of several being formed by the U.S. company.
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Agencies
Mail Promoting Unsecured Loans Rises 42%, Says Study
In the fourth quarter, lenders send more direct mail offers for unsecured loan and credit line products than for secured loan and line products, according to a study by market researcher Mintel Comperemedia.
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ING Hires New CMO
ING has named Ann Glover as chief marketing officer for ING Americas operations.
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Online Sales to Hit $204 Billion This Year: Study
Despite concerns about the economy, people continue to shop using the Internet to buy clothing, computers and cars, a recent survey found.
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Searchers: Smarter, Lazier, Both?
A recent study published by iProspect (in conjunction with JupiterResearch) reveals that searchers are feeling less and less adventurous in their pursuit of good search results.
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MLB, Bayer Make Pact to Battle Prostate Cancer
Major League Baseball Properties and Bayer HealthCare’s One A Day Multivitamins are taking a swing at preventing prostate cancer in a four-year deal that will raise money for research based on strikeouts.
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Agencies
Consumers Willing To Spend A Little More For Green Products: Study
Given the choice between two similar products, 83% of consumers will chose those that are “environmentally friendly” – and will pay more for them, according to a new study.
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Data Development Worldwide Finalizes Newman-Stein Acquisition
Market research firm Data Development Worldwide (DDW) has completed its integration of Newman-Stein (another market research firm), which started with the purchase in fourth-quarter 2007.