Search Results for: research

Cold Stone Creamery is benefiting the National Breast Cancer Foundation through a partnership with National Football League icon Larry Fitzgerald Jr.

A federal judge has stopped an operation from allegedly falsely claiming through postcard mailings and telemarketing that it could help consumers secure a “$25,000 Grant” – guaranteed – from the U.S. government, according to the Federal Trade Commission.

The “phone” in “mobile phone” might be a bit misleading, according to a recent study published by London-based Lightspeed Research.

As affiliates start promoting offers and get their presence known in the affiliate world they may be contacted by an advertiser to work directly. At first glance this may seem to be a great opportunity but if examined closely there are warning signs to watch for. Too many times affiliates find out the hard way that working direct opens the door for greater risks to them. Let’s examine some of the top risks and also see how affiliate networks can offer that added level of protection for the affiliate.

Chilcutt Direct Marketing has assumed management of this file featuring 10,000 magazine subscribers sourced from direct mail, the Internet and
co-marketing offers

About 12% reported that they look at the third most common metric, site engagement. Number of impressions came in fourth (9%) among the most common brand marketing measurements, ahead of reach, sales, registrations, purchase intent or buzz

Hansa Marketing Services USA has hired Roy Wollen and Rudy Nadilo.

According to a recent study released by Anderson Analytics, Facebook is the most popular and valued social networking site.

Who would take issue with the need for precision and purpose in the marketing message, crystal clarity in the brand promise, and frequent communications of both?

Spending on search engine marketing (SEM) may be nearing the bottom of the decline that has plagued the channel for several quarters now, according to a new quarterly analysis by SEM agency Efficient Frontier of a fixed basket of the accounts it manages