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#15 Best Campaign Generating Brand Volume 2007 MONOPOLY AT MCDONALD’S AGENCY: The Marketing Store CLIENT: McDonald’s Success has its price. When you hit

7-ELEVEN/SIMPSONS MOVIE KWIK-E-MART EXPERIENCE AGENCY: FreshWorks CLIENT: 7-Eleven, Inc. for lovers of sweets it was a dream come true. Racks of pink,

Google and ad holding company WPP have teamed up to fund a $4.6 million research program to study the effects of online marketing on brands, sales and consumer decisions.

For marketers trying to reach the 18- to 34-year-old demographic, e-mail may actually trump those trendy social networks in terms of effectiveness.

A study titled “Harnessing the Power of Blogs” sponsored by BuzzLogic and conducted by JupiterResearch asserts that blogs have important influence over consumers’ purchasing decisions.

The Direct Marketing Association has joined forces with the China Direct Mail Association to promote business development in that country.

When it comes to influencing sales conversions, blog posts can have a greater impact on customer buying decisions than marketing messages delivered via social networks, according to a new study.

Consumers 18 to 34 report they are more likely to respond to an e-mail marketing message or direct mail than to one they get through a social network, according to a joint research project

MetaResponse Group Inc. has been appointed to manage the Title Research Report Master File for October Research Corp

Akamai Technologies Inc. will acquire Acerno, an online marketing research firm, for $95 million. The transaction is expected to close this quarter.