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Internet activity and TV watching often go hand-in-hand, according to new survey.

PepsiCo plans to invest $1 billion in China over the next four years, one of its fastest growing international markets. The funding marks the largest investment

In a down economy, the knee-jerk response to shrinking sales is typically a focus on growth – namely the growth that comes through customer acquisition. Here’s why concentrating on understanding and keeping the customers you’ve got is the strongest strategy in battling churn

Mobile searches for products and services and mobile advertising are becoming more commonplace among U.S. consumers, following in the footsteps of longstanding trends in the European Union and Asia.

Researchers at Boston College have determined that brand advertising logos embedded in the center of television commercials are indeed mightier than the TV clicker.

Boomers don’t dig downloading videos, but more of them are playing video games these days.

E-commerce growth has declined for five consecutive months in the U.S., according to the marketing research firm comScore Inc. Spending in some product categories has actually shrunk. Online sales grew 6% overall during the third quarter. That

Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order

#12 Best Multicultural/Ethnic Campaign SCOTT COMPARTE TU DICHO AGENCY: MASS Hispanic Agency CLIENT: Kimberly-Clark, Scott Brand Brands often consider

#7 Best Cause-Based Promotion AMERICAN EXPRESS MEMBERS PROJECT AGENCY: Digitas CLIENT: American Express Until about 10 years ago, membership had its privileges