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Most U.S. marketers are pushing multicultural campaigns, but less than half are satisfied with the results of those initiatives, according to a new survey from the Association of National Advertisers.

Retail Sales, Deloitte Consumer Spending Index Plunge

Globalizer, LLC, an online marketing agency announced the official launch of its new affiliate marketing network, www.GlobalizerNetwork.com

A team of seven researchers at the University of California, Berkeley and UC, San Diego got into the Storm botnet to get a closer look at how much money spammers might be making.

The results of last week’s election will keep people talking for years to come. While thousands following the results from ad:tech and the millions country-wide found themselves glued to the television well into the night…

One out of four mobile subscribers in the U.S. and Western Europe says they have either “strong interest” or at least “moderate interest” in being marketed to through their mobile phones.

US households will have received approximately 4.2 billion direct mail offers for new credit cards during all of 2008, a 20% decrease from 5.2 billion offers last year, projected market research company Synovate.

Direct Newsline)—Market researcher Gartner Inc. is projecting that advertising revenues generated from short video clips on Web sites could reach $1.5 billion by 2012.

Market researcher Gartner Inc. is projecting that advertising revenues generated from short video clips on Web sites could reach $1.5 billion by 2012.

TRA Inc. has launched a database comprised of 370,000 households that enables advertisers to match television viewing data and actual consumer packaged goods purchases to predict future response to television commercials.