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The list industry is constantly changing. New media is introduced and new and innovative strategies are utilized. However, especially for fundraisers, the true and tried techniques should be the foundation of your overall list strategy

As their audience shares continue to slide, the major broadcast networks are becoming increasingly creative in trying to drive viewers to TV screens by

When it comes to the state of online marketing for 2009, there’s a saying going around: Flat is the new up. In other words, marketers and agencies are

Neither rain nor wind nor well, a lot of rain were able to keep healthy crowds away from a live event offered in New York’s Times Square by Verizon Wireless

We’ve all seen those commercials on TV that warn you of a particular drug’s toxic side effects and urge you to consult your doctor before using it. Well,

NEW LISTS iPhone Life The 104,352 consumers on this list from Smartphone magazine, ranging from students to traveling business executives, indicated an

There’s a lot about direct marketing that doesn’t make sense. For example, if you ask seasoned general marketers to identify the most important element

MeritDirect recently took over management of the Toy Shop magazine subscription list for the Krause Publications division of F+W Media.

When times are good and consumers are buying, marketers aren’t necessarily pressured to measure success and evaluate ROI. After all, when products are

E-commerce non-travel spending between Nov. 1 and 23 fell from $8.51 billion in 2007 to $8.19 billion in 2008, according to comScore, a digital measurement firm.