Search Results for: research
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Reportlinker Offers Chinese DM Overview
Reportlinker has published an overview of the direct marketing landscape in China. More, along with The Globetrotter’s Take, follows.
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Kraft Pushes Recipes as a Marketing Tool
Kraft Foods continues to push its plan to increase the number of recipes available to consumers that incorporate Velveeta cheese
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Coupons.com Hikes Mobile Reach with Save to Loyalty Card, GroceryIQ Upgrade
Coupons.com, which offers members digital discount offers via Web and mobile phone, has expanded its platform with a new portfolio of services
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See You in San Diego?
AT THE END OF SUMMER, KIDS HEADING BACK TO SCHOOL start to experience a strange combination of dread and excitement. It’s the same for folks in the direct
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E-MAIL
Bad Gmail Rising While Gmail is still a distant third to Yahoo and Hotmail in terms of numbers of inbox holders. Google’s highly user-friendly free e-mail
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Digital
The New Real Deal
Last July, Coldwell Banker broke YouTube. They didn’t mean to. But they were uploading agent videos to their new On Location branded channel and added
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PLYmedia Introduces New Ecosystem for Online Monetization with First Web Video Affiliate Network
PLYmedia confirms Forrester research revealing online video as best way to achieve first-rate ranking on Google
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Agencies
Meet the Broker: Cate Mumford
Today we meet Cate Mumford, executive vice president at Gnames Media Group Inc. in Dallas, where she’s worked since 2001.
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Profound Shift in Consumer Saving and Spending: Survey
Raising a fresh set of challenges for marketers, a new survey from Citi has found that consumers across all socioeconomic levels and ethnic groups have made permanent adjustments to both spending and savings to adapt to the economic climate
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Nielsen and Facebook Partner to Measure Effects of Facebook Ads
The Nielsen Co. and Facebook have formed a multi-year alliance to help marketers around the world better use the Internet to develop and market new products