Search Results for: research

Napster may be an online phenomenon. But it needed every marketing tool available, from print ads to live events, when it relaunched as a legal music

Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you

Conventional wisdom has it that most consumers will limit their spending even after the economy rebounds. But that’s not necessarily the case, judging

During an economic malaise when buying new cars is the last thing on consumers’ lists, Honda has concocted a trio of impressionistic short-form Web documentaries

Church’s Chicken reaching out to younger consumers with a marketing campaign promoting a new Namco Bandai Game video game “Afro Samurai.”

Hearst Magazines has chosen ALC Data Management to oversee the Veranda
interior design magazine file. Its 260,176 subscribers have a $152,000 average household income.

TBS is revisiting its short-form micro-series ad formula, featuring a Chevrolet Traverse Crossover in serialized segments of a comedy called “My Manny” during episodes of “House of Payne.”

COCA-COLA: signed a non-alcoholic beverage sponsorship deal with RecycleBank, a rewards program that motivates people to recycle.

Alcone Marketing Group is spreading the word about a new lottery scratch ticket and California game show with a mall tour and live event.

The Nielsen Co. has said it will suspend its plans to offer a syndicated in-store data service because of the troubled economic prospects facing many retailers.