Search Results for: research

  • Agencies

    Surveys Help Toshiba Connect With Customer Needs

    Consumers waiting in line for their flu shots—and the docs with the needles—aren’t the only ones concerned about healthcare reform. B-to-B marketers have their brows furrowed too.

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  • Build Community By Encouraging Customer Participation

    When someone makes a purchase or performs a desired action on your site, do you sit back, kick up your feet, and pat yourself on the back for a job well done? You shouldn’t. That’s because you’d be missing an opportunity to solidify your relationship with the customer—by encouraging the development of an ongoing chain of participation.

  • 80% of Consumers Won’t Pay for Online News Content

    According to a recent report titled “Publishers Need Multichannel Subscription Models”, released by Forrester Research and written by Sarah Rotman Epps, 80 percent of consumers say they wouldn’t bother with newspaper or magazine content online if they had to pay for it.

  • Social Networks to Play Big Role in Holiday Shopping

    We all know that the Internet is a huge part of online shopping, especially during the holiday season, but according to a recent survey conducted by the Opinion Research Corporation and Yesmail, online shoppers will lean heavily on social networks during this year’s spree of online holiday shopping.

  • Blog outreach and why it is important to affiliate networks.

    Affiliate networks engage in blog outreach to communicate their message to the audience in the affiliate community.

  • Social

    Social Media Users Open to Marketing Messages: Survey

    The findings from a new Performics and ROI Research survey of more than 3,000 consumers about their use of social media many reasons to get excited about social media marketing strategies.

  • How to Find New Names and Keep Your List Fresh

    Thanks to the recession, the counts of many lists have gone down. So, what are you supposed to do to counteract decreasing file sizes? Where are you supposed to get names from so you can eventually build your own universe? Should you hoard your house file names? If everyone does that, where can the new names come from? How do brokers, managers and mailers operate in this kind of environment?

  • Merkle Debuts Market Research Business

    Customer relationship marketing agency Merkle has launched a new market research practice.

  • Social Net Users Ready to Be More than Just Brand Friends: Study

    Almost a third of social-network users think they’re a good place to learn more about brands and the products or services they sell, according to a new survey by Publicis Groupe division Performics and analytics firm ROI Research

  • Use with Caution

    To flog or not to flog. That is the question, or so it seems the question for many in the performance marketing space. Already, we’ve seen a marked decrease in the number of…