Search Results for: research

It pays to keep loyalty program members happy, especially if marketers customers to spread the word. Participants are 70% more likely to recommend a product, service or brand than the general population, a new study found

Forrester Research, Inc. has cut its workforce by about 50 jobs, or about 5% of its workforce. The cuts were made across various functions and geographies worldwide

World Wrestling Entertainment has named Michelle Wilson to be its executive vice president of marketing.

Although its fourth quarter revenues declined 4%, InfoGroup reported $728.3 million in revenues for the 2008 fiscal year ending Dec. 31, which reflects a 7% increase compared to the previous year.

Number of New Movers Declines by 4 Million: Epsilon

Fewer new movers are available for targeting goods and services. The number of new movers declined 20% in November 2008, compared to the same month in 2007, according data tracked by Epsilon.

This week, Meet the Broker features compiled lists expert Michael San Inocencio, who shares some insights on growth opportunities during the economic downturn

According to the expectations of AccuStream iMedia Research, online video ad spending will grow 22.5 percent in 2009.

Maybe e-mail one day soon really will be just for old people.

According to a recent study from the Pew Internet and American Life Project, 74% of Internet users age 64 and older send and receive e-mail

In preparation for this spending tsunami that will be brought on by the Obama administration’s $815 billion American Recovery and Reinvestment Program, thousands of businesses will jockey to position themselves for a piece of the infrastructure pie. The good news is that there is still time for marketers to go to work on their branding issues now