Search Results for: research

JCPenney is rolling out a virtual runway to showcase some of the latest spring styles from its top designers.

Hyundai Motor America is expanding the parameters of its innovative consumer protection plan with a variation on the theme that enables a 90-day payment relief benefit if a Hyundai purchaser loses a job involuntarily.

Thinking Craft Inc. has appointed MeritDirect manager of the Neurographix Mindset database. Nearly 25 million names are available.

Forrester Research has developed behavior-type categories for profiling and segmenting social media data used for targeting business-to-business buyers of technology products.

E-mail and social media marketing boosts customer loyalty and has a positive influence on purchasing decisions even when consumers are trying to reduce their spending, according to two newly released studies.

Consumers have become very comfortable with video-on-demand and DVRs, and marketers are seeing the opportunities to use existing content in these formats. But how do you make sure your TV ad dollars are spent wisely?

Hispanics don’t attend NASCAR events in any significant numbers, but nearly 40% nominally follow the sport, according to a study co-produced for NASCAR by Revolution and Knowledge Networks.

Financial services companies who send customers permission-based e-mail establish credibility and brand loyalty, according to a survey from Epsilon.

The role of the chief marketer is to focus on the strategic intent of the entire organization, not just on marketing. And in an uncertain economy that means adapting—and fast. Here’s some thoughts on how to maintain your brand equity

Meet the Broker features Mike Manning discussing data without borders, e-mail growth and the decline of postal and fax lists