Search Results for: research

Experian has acquired a controlling stake in A-Care Systems, Inc., a Japanese e-mail marketing firm.

Women are utilizing social networking sites more often these days for various purposes, including those related to interacting with brands online.

Peachtree Media Advisors: Digital media M&A deal value drops 10% in 2009 to $15.2 billion but ends the year with significant momentum as second-half M&A activity escalated in the mobile, e-commerce, ad technologies, and web analytics segments.

Tough times call for desperate measures. No. I think the saying goes “Desperate times call for desperate measures.” It’s an interesting saying, and we always tend to think of it literally in that order, that the situation causes…

A new user survey finds that people who contribute to online forums– those Web sites where users can post questions and thoughts for response and comment from others

David Daniels, one of the most influential voices in e-mail marketing, has resigned his position as an analyst with Forrester Research, Magilla Marketing has learned.

Word on the street is he hasn

While people 65 and older still make up less than 10% of the active Internet universe, their numbers are on the rise, according to Nielsen

Tropicana Entertainment LLC has hired David Zamarin to serve as senior VP and CMO.

Marketing research firm eMarketer has revised its estimate for U.S. Web advertising once again, and now says spending this year will represent a 4.6% decrease over last year’s online ad budget

McDonald’s is hoping to tap into fan excitement surrounding the new techno-blockbuster movie “Avatar” with some sci-fi flourishes of its own—namely an interactive game that lets players explore the movie’s computer-generated planet Pandora