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Google’s Android mobile operating system and Apple’s iPhone OS are gobbling up market share while Research In Motion (RIM), Microsoft and Palm are bleeding it, according to comScore’s latest figures.

As search advertising thrives, display ads have taken a backseat. But could a change in the bidding system for display ads help the medium make a comeback in 2010?

Social media is no mirage, says Debra Aho Williamson, senior analyst at eMarketer. Her company projects that 2010 will see continued growth of advertising spending on online social networking sites.

Click fraud is an interesting thing. Defining click fraud is like trying to define cheating. If you think about someone else, is that cheating? Certainly for most people if you act on such a thought, it is. So, what about click fraud? Going by…

DirectCPV (www.directcpv.com), the industry’s most prominent contextual pay per view (PPV) advertising network, is excited to announce the release of their new and improved advertiser management platform.

Digital media measurement firm comScore, Inc. will acquire the ARSgroup, a communications research agency specializing in measuring advertising persuasion for TV and multi-media campaigns.

Invest in digital shopping technologies that prove successful, fund those that emerge with potential, use caution when testing early stage technologies, and fix or halt programs that don’t show results

Including video in your marketing e-mails can double, if not triple, your clickthrough rates, according to a Forrester Research report. But that’s not the sole reason Thrillist, a 21st-century interpretation of the traditional city guide, began embedding streaming video into its emails last year.

Private equity firm SFW Capital Partners has purchased AGDATA, a data and analytics capabilities provider which focuses on the agricultural and animal health industries.

If you yawn when you read another headline about mobile advertising and its ever-pending explosion, you’re surely not alone. It seems that year after year, experts are touting the mobile platform as the next big thing that needs to be on top of every marketer’s mind.