Search Results for: research
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Advanced Health Media Acquires Advogent Group
Advanced Health Media, LLC, which distributes marketing and compliance technology for the pharmaceutical industry, has acquired Advogent Group
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Cruise Lines Sink Branded Search
There’s an iceberg ahead for travel agents who represent cruise operators. While they’re still encouraged to fill berths on ships, they won’t be permitted
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Ban of 5% of AdWords Advertisers Pointed to Strong Q4 for Google
On Dec. 3, Google banned more than an estimated 30,000 advertisers who utilized its AdWords system, according to Chicago-based AdGooroo.
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Agencies
Corporate Incentives “Cautiously Optimistic”: IRF Study
A survey of those involved in the incentive travel industry has found a certain degree of optimism that corporate budgets for such programs will hold steady or even see moderate increases in 2010
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DMA CEO Search Team Announced
Seven Direct Marketing Association board members, and one executive, have been charged with finding the DMA’s next president and CEO.
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Barnes & Noble, HBO Team to Publicize Autism Biopic
HBO and Barnes & Noble are coming together to promote the HBO film “Temple Grandin,” a true-life story about the animal researcher and autism advocate of that name, with a live bookstore event
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Employers Using Social Networking Sites to Research Candidates in UK and US
According to a recent survey conducted by CareerBuilder.co.uk, 53 percent of employers in the U.K. are using social networking sites to screen potential employees.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
UK housewares cataloger Next has launched its NextDirect print catalog within the United States. National Jewish Health is raising funds to cure asthma. And Planned Parenthood is offering a bracelet touting choice.
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Direct Mail Starting To Show Signs of Life
If the first two weeks of 2010 are any indication of what is to come, direct mail might just find its way off life support.
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Internet to Play Major Role in Money-Saving New Year’s Resolutions
Performics recently revealed the findings from its 2009 Online Buyer Economic Trend Study’ which includes a widespread emphasis on saving money in the New Year. Consumers seem set to utilize the Internet to help them toward keeping to this goal.