Search Results for: research
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Mobile
Smartphones Gain As Mobile Phone Market Matures
The mobile phone market may not be seeing the growth of previous years: Worldwide sales in 2009 totaled just over 1.21 billion units, a 0.9% decline from 2008, according to information technology research and advisory company Gartner Inc.
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Spending on Digital Out-of-Home to Grow 9.4% through 2014
Spending on digital out-of-home media was expected to grow 2.0% to $2.469 billion last year, with worldwide spending up 4.7% to $6.69 billion
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Chris Moloney Joins Experian’s ConsumerInfo.com
ConsumerInfo.com, Inc. has appointed Chris X. Moloney as senior VP and CMO for the U.S. Consumer Direct business unit of Experian.
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HomeAway.com Super Bowl Campaign Plays Out beyond End Zone
Several large brands got publicity for riding the bench at this year’s Super Bowl. But at least one small company—and its agency—thought it a worthwhile risk to spend big bucks
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Bing Boosts its Market Share in January
According to three major reports, Microsoft’s Bing was the search engine that had the strongest January, while Google and Yahoo! struggled.
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Prospect, Prospect, Prospect!
Always remember to never forget to actively prospect for new publishers and / or clients and advertisers, as a network – every single day.
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Agencies
Women Game but Won’t Pay: Survey
Past research has shown that women outnumber men 55% to 45% among the ranks of regular players of games such as FarmVille and Mafia Wars on social networks. But new research suggests that the women who play those games resist attempts to lump them into a gaming lifestyle.
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Valpak, eDeals Join To Offer Local Coupons
Valpak and eDeals.com have partnered to enable localized, printable at eDeals.com.
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Best Practices in Word of Mouth and Social Media: WOMMA
At the Word of Mouth Marketing Association (WOMMA), where I serve on the board, we are keenly aware that a new premium is being put on research that can help marketers to prove the impact and business outcomes associated
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Agencies
Subprime Offers Pace Credit Card Mail Rise: Report
Credit card issuers have begun increasing their direct mail credit card offers, largely because of increased mailings to the subprime market, according to market research firm Synovate.
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