Search Results for: research

Sears is repositioning its brand with a new tag line, “Sears. Life. Well Spent”

As they say in the movie “Office Space,” Three Olives, the British flavored vodka brand, wants customers to show their O-faces

You most likely have a digital-marketing strategy to find and educate your online shoppers

New media investment banking firm provides report to newspaper industry with roadmap for restructuring core business model, generating new digital media revenue steams, harnessing the power of the blogosphere and outlining acquisition targets areas.

According to a report from the Search Engine Marketing Professional Organization (SEMPO) based on research conducted by Radar Research, the vast majority of search engine marketing dollars were spent on paid placement in 2008.

Helpful HintsMINDING THE APP STORE Users with iPhones are by far the heaviest mobile Web users. Researcher Net Applications found that 66% of those reaching

86% of executives say B-to-B ads in a down economy helps keep advertisers top-of-mind in their purchase decisions, according to a Yankelovich/Harris study

InfoGroup will sell Macro International, a market research unit, to ICF International. The cash transaction is valued at $155 million.

Finding good, affordable, responsive lists seems to be getting harder and harder every day

The beauty industry has suffered along with the rest trying to pitch products to weary consumers in a trouble economy.