Search Results for: research
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Week in Review
Review of headlines in the industry
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LeadPile Hires New Vice President of Business Development
LeadPile, the premier Lead Marketplace providing a central technology platform for the buying and selling of targeted consumers or “leads”, is pleased to welcome Monica Miller to the LeadPile team.
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Agencies
Digital Coupons Beat Newspapers in 2009: Coupons.com Research
The redemption values carried by digital coupons in 2009 grew ten times faster than those of coupons printed in newspapers, according to statistics from Coupons.com, a digital coupon platform
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Agencies
Promo Products Relatively Strong on Consumer Recall: PPAI Study
Promotional products work hardest in the kitchen and at the office, and consumers—quite sensibly– favor food baskets and MP3 players over magnets and mouse pads
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Agencies
IRF Names Van Dyke President
The Incentive Research Foundation has named Melissa Van Dyke president responsible for overall management and operation of the foundation
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Agencies
Jiffy Lube Finds Success in Program Benefiting Heart Health
Jiffy Lube International has renewed its commitment to the American Heart Association’s Go Red For Women movement with the reprisal of year three of its Jiffy Lube Maintenance Partners for Life campaign
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Mobile
Smartphones Gain As Mobile Phone Market Matures
The mobile phone market may not be seeing the growth of previous years: Worldwide sales in 2009 totaled just over 1.21 billion units, a 0.9% decline from 2008, according to information technology research and advisory company Gartner Inc.
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Spending on Digital Out-of-Home to Grow 9.4% through 2014
Spending on digital out-of-home media was expected to grow 2.0% to $2.469 billion last year, with worldwide spending up 4.7% to $6.69 billion
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Chris Moloney Joins Experian’s ConsumerInfo.com
ConsumerInfo.com, Inc. has appointed Chris X. Moloney as senior VP and CMO for the U.S. Consumer Direct business unit of Experian.
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HomeAway.com Super Bowl Campaign Plays Out beyond End Zone
Several large brands got publicity for riding the bench at this year’s Super Bowl. But at least one small company—and its agency—thought it a worthwhile risk to spend big bucks