Search Results for: research

Ford has been a National Series Sponsor of the Susan G. Komen Foundation’s Race for the Cure for 15 years. However, as a subject that has received much publicity, Ford felt that many women were becoming immune to the message

9Lives was suffering from brand maturity and heavy competition and needed invigoration

The Stanley name had a good reputation among tools buyers, but few people knew that it also sold a variety of other products, including industrial tools for oil rigs and security systems — one that is even used at the White House

Sony’s Reader Digital Book was the first-to-market in January of 2006, but now faces competitive pressures from other brands such as Amazon’s much publicized Kindle

As many as 60% of the Fortune 1000 will be doing social media marketing by next year, according to Gartner Research (Oct. 2008) and almost half of those

Cold Stone Creamery is benefiting the National Breast Cancer Foundation through a partnership with National Football League icon Larry Fitzgerald Jr.

A federal judge has stopped an operation from allegedly falsely claiming through postcard mailings and telemarketing that it could help consumers secure a “$25,000 Grant” – guaranteed – from the U.S. government, according to the Federal Trade Commission.

The “phone” in “mobile phone” might be a bit misleading, according to a recent study published by London-based Lightspeed Research.

As affiliates start promoting offers and get their presence known in the affiliate world they may be contacted by an advertiser to work directly. At first glance this may seem to be a great opportunity but if examined closely there are warning signs to watch for. Too many times affiliates find out the hard way that working direct opens the door for greater risks to them. Let’s examine some of the top risks and also see how affiliate networks can offer that added level of protection for the affiliate.

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