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According to ABI Research, 27 percent of mobile phone users who accessed the mobile Web clicked on a mobile banner ad or text link in February, up from 21 percent in December 2008.

According to White Horse, a Web marketing, design and consulting company, B2B companies are lagging behind their B2C counterparts in the use of social media marketing. However, there are signs that B2B spending on social media efforts will boom shortly.

With over 230 million mobile phone users in the United States, the third screen is well established in our lives. The recent Digital Divas research conducted

Looking for an agency? This year’s list of the Top 100 U.S. promotion agencies includes everything from small shops to mega-conglomerates ranked in order

Josh McCall, CEO of Jack Morton Worldwide, predicts all 21st century brands will be what he calls experience brands. That means they will focus as much

Ghirardelli and its agency, The Smith Brothers, recently ran a series of sampling events, the largest promotion in the brand’s history, distributing 1

Looking for an agency? The 2010 list of the U.S. promotion agencies includes everything from small shops to mega-conglomerates ranked in order of U.S. net revenue. Promo’s Agency of the Year, Alcone Marketing Group, ranked No. 23 with 2009 estimated …

ONCE UPON A TIME, book promotion was a simple, uninvolved process. Authors could go out on a book signing tour, make a few TV appearances and maybe pocket

A ONE-TENTH OF 1 PERCENT RESPONSE RATE isn’t much to write home about unless responding entails going to extraordinary measures. Over 300 consumers did

Thanks to tight budgets and an ever more watchful C-suite, marketers can’t do anything on a whim. Every purchase big or small is carefully scrutinized.