Search Results for: research

Last July, Coldwell Banker broke YouTube. They didn’t mean to. But they were uploading agent videos to their new On Location branded channel and added

PLYmedia confirms Forrester research revealing online video as best way to achieve first-rate ranking on Google

Today we meet Cate Mumford, executive vice president at Gnames Media Group Inc. in Dallas, where she’s worked since 2001.

Raising a fresh set of challenges for marketers, a new survey from Citi has found that consumers across all socioeconomic levels and ethnic groups have made permanent adjustments to both spending and savings to adapt to the economic climate

The Nielsen Co. and Facebook have formed a multi-year alliance to help marketers around the world better use the Internet to develop and market new products

Are women swayed to make purchase decisions based on their social networking experiences? The answer seems to vary depending on who you ask.

According to a recent white paper published by security firm McAfee, sales conversions see significant increases when a visible indication of security is seen.

Advertising in general is suffering in 2009, as everyone knows. However, further supporting indicators from earlier this year, it appears that the Internet is faring relatively well in these rough economic waters, and is set to continue its success in the coming years.

Michael Stone has been appointed senior strategist at Novom Marketing, an integrated hotel and resort marketing communications company

Respondents from six in ten organizations surveyed by marketing platform provider Alterian feel one-to-one engagement requires new ways of creating content, and a similar amount said existing techniques for understanding consumers needs required significant improvement.