Search Results for: research

Announced at the Search Marketing Expo today, seasoned online marketing professional and MBA in Marketing, Diana Lee will join Traffic Engine as Executive Vice President.

As useful as a single marketing strategy covering every industry and every consumer demographic would be, the chances of success with a ‘one-size-fits-all’ approach are close to zilch.

Are portals and search engines yielding ground to social media sites in the realm of online searches for information?

New corporate identity reflects company’s unique approach to online advertising

A new study has found that even though most marketers are executing multi-channel campaigns, less than half have know which channels their customers actually prefer

Reportlinker has published an overview of the direct marketing landscape in China. More, along with The Globetrotter’s Take, follows.

Kraft Foods continues to push its plan to increase the number of recipes available to consumers that incorporate Velveeta cheese

Coupons.com, which offers members digital discount offers via Web and mobile phone, has expanded its platform with a new portfolio of services

AT THE END OF SUMMER, KIDS HEADING BACK TO SCHOOL start to experience a strange combination of dread and excitement. It’s the same for folks in the direct

Bad Gmail Rising While Gmail is still a distant third to Yahoo and Hotmail in terms of numbers of inbox holders. Google’s highly user-friendly free e-mail