Search Results for: research

The findings from a new Performics and ROI Research survey of more than 3,000 consumers about their use of social media many reasons to get excited about social media marketing strategies.

Thanks to the recession, the counts of many lists have gone down. So, what are you supposed to do to counteract decreasing file sizes? Where are you supposed to get names from so you can eventually build your own universe? Should you hoard your house file names? If everyone does that, where can the new names come from? How do brokers, managers and mailers operate in this kind of environment?

Customer relationship marketing agency Merkle has launched a new market research practice.

Almost a third of social-network users think they’re a good place to learn more about brands and the products or services they sell, according to a new survey by Publicis Groupe division Performics and analytics firm ROI Research

To flog or not to flog. That is the question, or so it seems the question for many in the performance marketing space. Already, we’ve seen a marked decrease in the number of…

Users who engage with brands in digital experiences of almost any kind are more likely than not to turn into actual customers of those brands, according to new research from digital agency Razorfish

We have waited a long time. Those with a proclivity for social media and a passion for more empowered patient care are speculating vigorously about the FDA Public Hearing on Nov. 12 and 13

In a deal with Digital Display Networks, digital TVs will be installed in more than 6,200 7-Eleven stores throughout the U.S. and Canada once the roll out is complete in the fourth quarter of 2010

The holiday shopping season looks to be a mixed bag, as Forrester Research expects online retail sales to grow and the National Retail Federation (NRF) forecasts a decline in U.S. consumer spending.

The third quarter saw ad specialties sales drop 10.9%, or about $551 million, versus the same period last year, according to the Advertising Specialty Institute