Search Results for: research

Including video in your marketing e-mails can double, if not triple, your clickthrough rates, according to a Forrester Research report. But that’s not the sole reason Thrillist, a 21st-century interpretation of the traditional city guide, began embedding streaming video into its emails last year.

Private equity firm SFW Capital Partners has purchased AGDATA, a data and analytics capabilities provider which focuses on the agricultural and animal health industries.

If you yawn when you read another headline about mobile advertising and its ever-pending explosion, you’re surely not alone. It seems that year after year, experts are touting the mobile platform as the next big thing that needs to be on top of every marketer’s mind.

Advanced Health Media, LLC, which distributes marketing and compliance technology for the pharmaceutical industry, has acquired Advogent Group

There’s an iceberg ahead for travel agents who represent cruise operators. While they’re still encouraged to fill berths on ships, they won’t be permitted

On Dec. 3, Google banned more than an estimated 30,000 advertisers who utilized its AdWords system, according to Chicago-based AdGooroo.

A survey of those involved in the incentive travel industry has found a certain degree of optimism that corporate budgets for such programs will hold steady or even see moderate increases in 2010

Seven Direct Marketing Association board members, and one executive, have been charged with finding the DMA’s next president and CEO.

HBO and Barnes & Noble are coming together to promote the HBO film “Temple Grandin,” a true-life story about the animal researcher and autism advocate of that name, with a live bookstore event

According to a recent survey conducted by CareerBuilder.co.uk, 53 percent of employers in the U.K. are using social networking sites to screen potential employees.