Search Results for: research

Valpak and eDeals.com have partnered to enable localized, printable at eDeals.com.

At the Word of Mouth Marketing Association (WOMMA), where I serve on the board, we are keenly aware that a new premium is being put on research that can help marketers to prove the impact and business outcomes associated

Credit card issuers have begun increasing their direct mail credit card offers, largely because of increased mailings to the subprime market, according to market research firm Synovate.

Google’s Android mobile operating system and Apple’s iPhone OS are gobbling up market share while Research In Motion (RIM), Microsoft and Palm are bleeding it, according to comScore’s latest figures.

As search advertising thrives, display ads have taken a backseat. But could a change in the bidding system for display ads help the medium make a comeback in 2010?

Social media is no mirage, says Debra Aho Williamson, senior analyst at eMarketer. Her company projects that 2010 will see continued growth of advertising spending on online social networking sites.

Click fraud is an interesting thing. Defining click fraud is like trying to define cheating. If you think about someone else, is that cheating? Certainly for most people if you act on such a thought, it is. So, what about click fraud? Going by…

DirectCPV (www.directcpv.com), the industry’s most prominent contextual pay per view (PPV) advertising network, is excited to announce the release of their new and improved advertiser management platform.

Digital media measurement firm comScore, Inc. will acquire the ARSgroup, a communications research agency specializing in measuring advertising persuasion for TV and multi-media campaigns.

Invest in digital shopping technologies that prove successful, fund those that emerge with potential, use caution when testing early stage technologies, and fix or halt programs that don’t show results