Search Results for: research
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Coupons.com Launches Social-Net Coupons with Redemption Controls
Coupons can get found on the Web in a number of ways. For example, Google lists about 86 million search results for the term, and Bing 60 million
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Grocery Shoppers are Influenced by Online Ads
Grocery shoppers are heavily influenced by online ads, regardless of whether they shop for their goods online or offline, according to Burst Media.
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Location-Based Ads, Please
According to a recent survey conducted by the Mobile Marketing Association (MMA) and Luth Research, consumers respond much better to location-based ads than to SMS and mobile Web ads.
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Online Product Reviews Gain Credibility, Biases Still in Question
Online product reviews are gaining the trust of consumers, but there is still a good chunk who have reservations about how reliable they are, according to a study from PowerReviews.
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Agencies
PRC: Fix Postal Pensions Before Cutting Mail Delivery
Postal Regulatory Commission Chairman Ruth Y. Goldway warned against cutting universal mail service until Congress considers possible changes to the U.S. Postal Service funding of employee pensions and future retiree health benefits.
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Teen Texting Rates Hit the Stratosphere: Research
Saying that teens loving texting has all the dramatic impact of saying the sun will rise in an easterly direction tomorrow
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Octagon Promotes and Hires New Execs
Octagon, the sports and event marketing agency, has announced a number of promotions and has hired a managing director for Greater China
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Week in Review
Week in Review. Headlines for the week. Get Daily headlines from our facebook fan page (digital moses)
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People In The News: Loyalty Lab, Adenyo, American Teleservices Association
Loyalty Lab, Adenyo, American Teleservices Association have all recently announced management changes.
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Social Media On The Outside In Channel Integration
Two quick takeaways jump out of a new Forrester Research report on retention marketing: First, marketers have lagged in incorporating social media data into their campaign management systems. Second, the relationships marketers have with their campaign management systems tend to be ones of convenience, not of love.