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A recent survey from the Pew Internet & American Life Project finds that nearly two out of three online U.S. adults say they use a social networking site, with most describing their experiences in positive terms.

Demand for merchandise from catalog marketers was up 1.6% in the second quarter, spurred by a 2.5% rise in catalog circulation, according to Stuart Rose, a managing director at Tully & Holland.

Data from the National Retail Federation (NRF) and BIGresearch show that a significant number of shoppers are using smartphones and tablets to research products, redeem coupons, look up store information and make purchases for back-to-school items this year.

We understand that true experiences—ones that build lasting, trusting relationships are built on promises made and kept. In other words, money can’t buy us “like.”

The Pew Research Center’s Internet & American Life Project recently unveiled a report titled “Americans and their cell phones.” Among the key findings is that more than half of adult cellphone owners have used their phones at least once to get necessary information right away. One of the quirkier findings is that 13…

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While most marketing organizations are taking the plunge into marketing automation tools, social media and CRM (usually through sales), they’re not yet investing in data management and reporting tools to help to make these investments pay, according to new Chief Marketer/SiriusDecisions research.

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More than half of consumers surveyed sponsored by Performics and conducted by ROI Research think that voicing their opinions on social networking sites can influence business decisions of companies/brands.

The mobile web holds tremendous potential as a channel for building customer relationships, loyalty and revenues, but there are several common mistakes companies make on the road to mobile web success