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Numbers were flying, some conflicting, some not, an indicator of the lightning fast pace of mobile marketing. Geoff Ramsey, chief executive office of eMarketer, sorted it all out. One of the things his company does is analyze the massive amount of research around mobile phone use and marketing pumped out from dozens of companies to come up with a singular determination of the findings.

In conjunction with ROI Research, Performics performed a deep dive on social networks and why/how participants use them as part of their purchasing processes, with a specific emphasis on discovering differences and similarities across product categories.

To better serve the company and create a better perception in the marketplace, Toshiba America Medical Systems combined two separate internal staffs

A report from Experian Simmons found that more than half of smartphone owners have accessed the Internet with their phones in the last 30 days. It also found that mobile phones are becoming an important shopping tool.

Aggregating data from the likes of Simply Zesty, Pingdom and Google, Search Engine Journal offered a neat visual overview of the social media landscape in an infographic titled “The Growth of Social Media.” Among the many tidbits of information is a listing of the most popular social media sites utilized by…

A study of shopper behavior by Catalina Marketing finds that the average CPG brand saw 46% of its most loyal shoppers fall away in the last year

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Using data from Efficient Frontier and MAGNAGLOBAL, KISSmetrics put together an insightful infographic titled “The Future of Paid Search: Google, Bing & Beyond.” Paid search is compared to other mainstream forms of advertising in the infographic, and Google and Bing are compared.

Jumptap’s MobileSTAT (Simple Targeting & Audience Trends) report for August shows that Apple’s iOS continues to hold its dominant lead in mobile operating system click-through rates (CTR).