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Citi has been actively innovating credit card rewards programs to make sure its cards are the ones consumers reach for when they make a purchase. The issuer has taken a multi-track approach, piloting new ways to customize point rewards but also testing some distinctly different ways to redeem those points.

No matter how much time and effort marketers pour into setting their loyalty program’s communications cadence or building the perfect awards structure, any earned brand loyalty can quickly disappear with one bad customer interaction. This reality hit me recently as I lived it—all because an airline moved me to first class.

The effort involves online video, twitter, Facebook and even a branded casual game.

Research firm IDC is forecasting the global smartphone market to grow 49.2 percent, and according to Nielsen, we should see more smartphones in the U.S. market than feature phones by the end of this year. Those figures coupled with the phenomenal growth of the tablet market clearly demonstrate that we’re…

MediaMind: New Metric Detects Cookie Deletion and Estimates Correct Number of Unique Users.

New York, May 4, 2011 — MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions, today…

According to a recent study from BrightRoll, budget increases for online video outpace all other online categories, as money is shifted from TV and display-ad budgets.

There’s a temptation for direct marketers to approach mainland China as just another collection of 1.34 billion potential customers. The English language has a word that describes this tactic.

Failure.

To illustrate a simple yet significant difference between Chinese consumers and westerners, consider how the U.S. direct industry would fare if people didn’t have ready access to credit cards. In China credit cards are relatively new…

Mothers will get noticeably more love this year, according to a forecast from the National Retail Federation. The NRF expects total spending to surpass $16 billion this year.

According to Mobitrove, which delivers data, research, case studies and other information to the mobile marketing industry, total spending on U.S. mobile marketing was $9.3 billion in 2010. This number is set to explode to $56.5 billion in 2015.

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