Search Results for: research

According to the Pew Research Center’s Internet & American Life Project, 85 percent of American adults own a cellphone. Of this segment, 82 percent use their cellphones to take a picture, 80 percent use them to send or receive text messages, and 56 percent use them to access the Internet. Additionally, 50 percent send or […]

According to eMarketer, the growth of average time spent per day with mobile (nonvoice) by U.S. adults is 51.9 percent this year, which dwarfs the 3.6 percent growth of time spent with traditional online. Research from Net Marketshare found that mobile’s share of global browsing traffic was 10.3 percent in October, marking the first time […]

Smartphones, tablets, great deals and viral sharing push Cyber Monday spending.

Jay Henderson, smarter commerce strategy director at IBM, shares five marketing tips based on trends and research from the Black Friday weekend.

Black Friday sales were up, as consumers shopped both online and instore in droves. Here’s a round-up of the weekend’s stats and trends.

Thanksgiving can be a stressful time for many people, as travel plans, family gatherings and grueling hours of cooking all merge to create a perfect storm that would seek to destroy everything the holiday is meant to be. To help our readers fight against the coming onslaught, we’ve asked marketers to share what they’re thankful […]

By Shreesha Ramdas, vice president of engagement at CallidusCloud

December will witness the end of an era with Newsweek’s last issue, as it ends its 80-year print run. The news weekly will become an online-only publication to keep pace with the free and instantaneous news consumption of the Internet. Things aren’t that rosy in the online world either. For years, traditional publications have struggled to balance free and paid online content.

Remember Conan O’Brien’s “In the Year 2000” sketches? Well, eMarketer is sort of doing its own version of that with its projections for what the digital media landscape will look like in 2013. Among the findings is that nearly a third of the U.S. population will use tablets, nearly all smartphone users will be mobile […]

Yes, Facebook has reined back page reach. Since August, there has been a sharp drop in reach across pages of all sizes. According to research from We Are Social and Socialbakers, the average post’s organic reach has dipped by more than 40 percent since the end of August, and there are no signs of the […]

Strategies, tactics and budgets often lay claim to a lot of marketers’ attention. But all that could mean nothing if a law or regulation is violated and dire consequences are handed down by the powers that be. So to help marketers navigate their pursuit of leads in a way that complies with the rules of […]