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In Part 1 of this article https://chiefmarketer.com/direct/non-print/data-listtalk-0415bnv9/index.html I made the point that IT departments almost always think they can—and should—be responsible for the marketing database.

Telemarketing doesn’t have the best reputation in many circles. But if done properly, it can be a great way to engage B-to-B prospects and help guide them through the sales process.

The second quarter of 2011 saw advertisers boost spend and click-through rates (CTR), according to a new white paper from Marin Software. During this time period, Google improved its efficiencies and Yahoo/Bing saw increased spending.

According to numbers from a recent survey from the Pew Internet Project, more than a third of American adults own smartphones, and one in four of them go online mostly using their smartphones instead of their computers.

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A new study from ExactTarget shows that mobile email and text messages have played a part in a significant number of mobile purchases.

According to the latest figures from StatCounter, Google’s Chrome browser grabbed a fifth of the global market in June.

According to a white paper from Silverpop, only one out of 10 companies have an opt-in for email on their Facebook pages, and even fewer companies utilize SMS to increase their email subscriptions.

It’s a promising start. Market Street grocery chain has launched its first loyalty program that will help shoppers with gas, free products and other purchases. Shoppers began signing up for the free Smart Rewards program on June 22 at any of six locations spread around the Dallas-Fort Worth area to start earning points that can be redeemed for the rewards.

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page