Search Results for: research

2012 PRO Award Finalist: The Marketing Arm for GameStop and the “Call of Duty Pre-Order Campaign” for Best Incentive Promotion.

Hilton Hotels & Resorts launched “Hilton Huanying” (“Welcome to Hilton”) to attract the growing numbers of Chinese tourists. Amenites such as Chinese-language TV channels and in-room tea kettles were important, but the PR included a University of London white paper on Chinese tourism that got more than 250 downloads from the Hilton site.

For the 2011 back-to-school period, TRIS3CT was challenged with reinvigorating the uni-ball brand for Newell Rubbermaid Office Products.

The Keystone Light brand ran a promotion built on the perception that while much of its target demo shows interest in hunting, they don’t actually hunt. So MillerCoors sent them looking for hunter-orange cans in stores and created packaging that could display the cans as trophies.

Using social media and a celebrity sock puppet, PHD found a creative way to educate moms on the value of the BISSELL Deep Cleaner .

Mars knows pet lovers and understands that they treat their pets like a member of the family. However, research showed that Walmart customers didn’t associate the store with pet care and felt that the store’s pet care selection was limited and often out of stock. Of the 90 million pet owners shopping at Walmart each week, less than 60% buy pet food at Walmart and less than 40% buy supplies, so there was a significant opportunity to capture market share.

To engage more deeply with its retail-restaurant clients, Unilever Food Solutions and Ryan Partnership developed a web site and email newsletter program that treated deli and QSR owners like the foodservice pros they aspire to be. The SandwichPro.com site spotlighted client chefs, offered recipes and research, and produced a 4% increase in mayonnaise sales.

What does it take to get an American to open email marketing messages? A bit more effort on marketers’ parts than in other regions, according to a new study from Silverpop.

Parago (#27 in the 2012 Promo 100) has seen some major shifts in incentive marketing but sees no end to the use of rebates to lure and keep the “new frugals” coming back.

The increasing number of marketing channels, combined with prospects’ enhanced ability to research their purchases, has created a significant budgeting problem.