Search Results for: research

Kimberly-Clark wanted to promote Pull-ups in a category that was shrinking and heavily focused on price

2011 Pro Awards Best Multidiscipline Campaign Finalist | Walgreens wanted to be the No. 1 retailer for flu shots. Their goal was to create a promotional campaign that would inspire 5 million people to get flu shots at Walgreens

Philips Norelco introduced the Bodygroom Pro electric shaver in April 2010

TracyLocke operates within the philosophy, creative with consequence. It’s our overarching rally cry, says TracyLocke CEO Beth Ann Kaminkow

In the world of consumer packaged goods marketing, the stormy economy has delivered some challenging times

The recession imploded the automotive industry. But despite it all, now is a great time to be in automotive, says Patrick O’Rahilly, CEO of Aspen Marketing

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Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

According to Millennial Media’s Mobile Mix report for June, tablets are replacing computers when it comes to various activities, especially email, browsing the Internet and watching videos. The report also notes that smartphones accounted for nearly two-thirds of smartphone, feature-phone…

We all realize the importance of social networking in marketing, but what sites should your brand use?

According to the S-Net (The Impact of Social Media) study, LinkedIn now boasts the title of “most important social network.” This survey by ROI Research, Inc., sponsored by Performics, surveyed 2,997 active social networkers to discover that 59% consider having a LinkedIn account to be the most important. Fifty percent of respondents visit the site weekly, while 20% visit it daily. So your company should get onboard with LinkedIn, right?