Search Results for: research

  • Exclusive B-to-B Research: Where Marketing Tech Dollars Are Going Today

    While most marketing organizations are taking the plunge into marketing automation tools, social media and CRM (usually through sales), they’re not yet investing in data management and reporting tools to help to make these investments pay, according to new Chief Marketer/SiriusDecisions research.

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • 52% of Consumers Think Voicing Opinions on Social Networking Sites Can Influence Brands

    More than half of consumers surveyed sponsored by Performics and conducted by ROI Research think that voicing their opinions on social networking sites can influence business decisions of companies/brands.

  • Mobile

    The Top 5 Mobile Web Mistakes – And How to Avoid them

    The mobile web holds tremendous potential as a channel for building customer relationships, loyalty and revenues, but there are several common mistakes companies make on the road to mobile web success

  • 35% of Mobile Users Pay Attention to Ads While Surfing the Web

    According to Prosper Mobile Insights Mobile Survey for July, mobile users are most likely to pay attention to advertisements when they surf the Web.

    The survey began by asking: “While using your smartphone or tablet, how…

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • PepsiCo Kroger Breast Cancer Awareness

    More than 180,000 women in the U.S. are diagnosed with breast cancer each year and national grocery chain Kroger, which has 2,461 stores, raises millions of dollars annually for the cause

  • Coca-Cola Swelter Stopper

    Coca-Cola reports that young adults 13-24 lack many of the special connections with the brand that Coke enjoyed with prior generations. To ensure a healthy franchise today and in the future, Coke needed to connect with this important consumer group

  • Concur Technologies: Concur Breeze

    Concur sells a product that is not exactly sexy: spend management solutions. In 2010, the solutions provider launched Concur Breeze, expense reporting software for small and medium sized business owners (SMBs) that automates receipt scanning through smartphones, its first ever product to the SMB market

  • Doritos Unlock Xbox 2

    Doritos was looking for a way to reach a large number of gamers (ages 16 to 24) and excite them in a compelling way. A tie-in with Xbox Live seemed a good fit. According to Microsoft, Xbox 360 players spend 1 billion hours each month using Xbox Live