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A coast-to-coast look at how public television and radio are moving into the one-to-one airwavesSure they’ve still got tote bags and mugs. And if you’re

Focus group research shows that Web sites are creating brand loyalty and taking business from print catalogsWeb sites have already established brand loyalty

As this issue of DIRECT goes to press, the second issue of our new sister publication, 1to1, is also getting ready to go to the printer.Shameless Plug

Financial services firm centralizes its database to strengthen customized marketingAdd Assurant Group to the ranks of firms mining their databases to

To keep fulfilling its mission to help people living in some of the country’s poorest and most underdeveloped regions, the Christian Appalachian Project

Medical supply firm expands online to target new marketsA revamped Web presence will help Liberty Medical Supply Inc. reach $150 million in direct marketing

I do and do and do for you – and this past shopping season, I did a lot of it with a mouse.To check up on how our industry is doing on the customer service

VentureDirect Worldwide, New York, has revamped its Free Forum Network (www.freeforum.com), which is an online network of 20 targeted free offer sites.

Drive-thru restaurant chains Checkers and Rally’s, Clearwater, FL, broke their largest-ever marketing campaign last month with a national effort utilizing

Does it seem like your Web page designer’s speaking a foreign language? Here are some key terms to memorize before embarking on a trip into cyberspace.Ad