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Princess Cruises turns to e-mail to qualify leadsprincess Cruises aims to provide vacationers with the best cruise experience possible – both virtually

Introducing the winners of the PRO Awards 2000. Well-known names and little-known companies. New products and ageless brands. Highly visible campaigns

New York start-up iWeb.com touts its iNotes as being conceptually similar to broadcast television. Not quite. For targeting potential customers, the product

Priceline.com puts major effort into cross-sellingPriceline.com Inc., the Norwalk, CT-based company that’s made direct marketing innovation its stock

IF THIS ISSUE’S Hot Creative had a theme, it would be protective coverings: from tin cans to sun block to – well, to other things. Some coverings might

Continuity marketers have long known that program members are driven by complex motivationsIT’S ABOUT TIME someone took a look at continuity marketing

Two recent promotions, two very different approaches ALL INDUSTRIES have their deep, dark secrets, direct marketing no less than any other.No, we’re not

British direct marketers debate privacy and e-mail IF YOU’RE GOING to solicit and use e-mail addresses, you’d better do it right. In the United States,

Juno Online Services Inc., an Internet access provider, has arranged for Snapfish.com Corp. to provide free online photography services to Juno subscribers.The

Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand