Search Results for: pop-up
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Agencies
Hickory Farms Recharges with a Spot-On Digital Marketing Strategy
After a 10-year drought of marketing investments, a powerful digital
marketing machine drove impressive eight percent year-over-year growth. -
Acquisition
Lonely Whale Puts Single-Use Plastic Water Bottles on the Hot Seat
Lonely Whale has a new campaign it hopes will start a movement that empowers
consumers to choose sustainable alternatives to single-use plastic water bottles.Tagged in: -
Acquisition
How L.L.Bean Mastered a Sophisticated Measurement Strategy
When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.
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Events
Ellie Mae Creates an “Experience” for B2B Buyers
An omnichannel approach is helping Ellie Mae elevate the impact of its annual
Experience event for both B2B mortgage industry prospects and customers.Tagged in: -
Facts & Figures
GDPR One Year In: How Are Marketers Doing?
Other than a lot more privacy pop-up notices for consumers,
what impact has GDPR really had since it went into effect last May?Tagged in: -
Direct Marketing | Print
7 Tips for Better Direct Mail
If you’re looking for a multichannel lift, consider adding direct mail
to your marketing mix. Here’s 7 tips to get you started.Tagged in: -
Acquisition
Pop-ups: How to Turn One-night Stands into Long-term Relationships
There’s no silver bullet solution for making a successful pop-up. A long-lasting
and meaningful impact is achieved through a combination of four key factors. -
Acquisition
Non-Gaming Categories Pumping Money into Esports
When brands like Gillette, PUMA, Chipotle, Toyota, Mastercard and State Farm ink
partnerships with esports, everybody wants to get in the game. -
Acquisition
How Wyndham is Uniting All of Its Hotels Under One Brand
Wyndham CMO Lisa Checchio on the marketing strategy and multi-million
campaign that pulled 20 brands under one cohesive umbrella. -
Acquisition
Hoagies Anyone? Dietz & Watson Opens Pop-Up
Dietz & Watson has been growing its meat and cheese biz in Philadelphia for four
decades. Next month it celebrates by throwing a three-month party for its neighbors.