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From TikTok to P&G to Sleep Number, here’s a look at branded experiences at this year’s Super Bowl.

Benefit Cosmetics is launching a weekly video series designed to engage female gamers.

A curated list of case studies in experiential marketing, from HBO, Taco Bell, Google and Absolut.

Take a look at our pick of the 10 best promotional campaign ideas of the year.

How 15 brands have approached holiday activations with experiences.

Low-cost wireless service Visible is looking to change the way cell phone providers are perceived by consumers through embracing marketing tactics that build stronger, more personal relationships with consumers.

Microsoft needed to increase awareness with college students, but getting past a
perception that it didn’t connect with the college lifestyle was the challenge.

The campaign, “Scotribbean World,” includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”

The cannabis industry is censored by most major advertising channels.
Getting back to the basics can build those audiences.

CMO Kimberley Gardiner takes us on the ride.