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  Thursday December 7, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Rockstar Games released its first trailer for Grand Theft Auto VI this week, with fans worldwide bringing viewership of the teaser to more than 100 million in just a couple days. The latest edition of the […]

We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.

Here’s the marketing story behind Hydrafacial, including the brand’s successful B2C pivot, plans to ramp up influencer marketing investments, marketing challenges in the beauty industry, and more.

With website business models that depend on clicks from social media platforms now broken, comes social news platform Post. Launched late last year with the goal of fostering civil discussion, Post was designed for premium publishers to meet and monetize new audiences on social media. Noam Bardin, CEO & Founder of Post, offers his thoughts […]

We spoke with Jagher about the brand’s multi-phased “Let’s Find Us” campaign that examines cell phone overuse.

We spoke with Cottrill about how the game of golf is changing; Topgolf’s new brand campaign and zany animated spot; the company’s plans for growth; his approach to influencer marketing; and more.

Enjoy the highlights of our conversation with Buckley as he discusses what Jameson looks for in a partnership.

We spoke with Dickies Global CMO Sarah Crockett about the partnership’s strategic marketing goals, experiences, challenges and more.

  Thursday May 11, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Microsoft Head of Gaming Phil Spencer made waves last week in addressing Xbox’s third-place spot in the console market, the failure of the publisher’s latest original IP and the challenges in shifting consumer perceptions after the […]

Takeaways from a talk with Walmart CMO William White at MMA Global’s POSSIBLE conference in April.